The Least Every Solopreneur Should Know about Peer Groups
By Ray Silverstein
One of the most challenging aspects of owning a microbusiness is something you probably never anticipated: loneliness.
Whether you’re a solopreneur, contractor, or freelancer, you’re on your own. You don’t have a sounding board or a board of trustees. You have no one to challenge your ideas or to help you make smart decisions.
Isolation can limit your thinking, which in turn can limit your growth.
It’s a universal problem for entrepreneurs, but there is a solution: peer group advisory boards composed of fellow business owners. Larger independent business owners have had access to peer groups for decades. Now, solopreneurs do, too.
Anatomy of a Peer Group
Peer groups typically meet one morning a month to share problems, ideas, and solutions. Members represent non-competing fields. Discussions are led by a professional facilitator, a small business expert.
Visualize a dozen business owners gathered around a table engaged in lively conversation about some common aspect of business. One month, they’re discussing how to cut expenses. The next, the topic is how to increase sales.
A peer group isn’t a networking group. But members of peer groups often end up working together because people like doing business with those they know and trust.
Benefits of a Peer Group
Peer group members leave their meetings armed with fresh ideas and insights. And there are other benefits, too:
- A new perspective – Many entrepreneurs get so caught up in day-to-day activity, they forget their first role: company visionary. Peer groups force members to take the long view.
- Accountability – Need help taking action? Each month, your peer group members will expect you to share the progress you’ve made toward any given goal, giving you the push you need.
- A hand up when you’re down – During good times, a peer group can inspire you to grow. During tough times, harnessing peer power is even more critical. When you’re in survival mode, you may need to do difficult things. Your peers can give you the support you need to do what needs to be done.
Conventional small business peer groups aren’t geared to solopreneurs. They’re geared to larger companies with a workforce. But PRO-preneur meetings are designed for the one-person microbusiness owner.
PRO-preneur meetings combine peer power with business coaching and mentoring. Combined, these tools give solopreneurs the knowledge and support they need to take their business to the next level.
We congratulate you for signing up to attend our upcoming PRO-preneur meeting. You’ll experience peer power in action, and we promise you’ll leave smarter than when you walked in.